Empowering students through technology and learning
RedSaber is a web-based platform designed to help students in Colombia — from grades 8 to 11 — prepare for the national ICFES exams.
We collaborated with their team to create a complete brand identity, corporate website, and conducted user research with students from different regions of the country.
The insights gathered from this research guided the design and development of the learning platform, ensuring it was engaging, intuitive, and aligned with students’ real needs.
As part of the process, we conducted focus groups and individual UX testing sessions with students from different regions of Colombia. These insights were key to designing an intuitive and motivating experience tailored to their study habits and goals.
Location
Colombia & Australia
Deliverables
- Branding
- Corporate website
- UI/UX design for web platform
- Development of web platform
- WhatsApp and Email Campaigns
Team
- UI/UX Design
- Frontend Developer
- Backend Developer
We also designed and implemented email and WhatsApp campaigns to support user engagement and retention, ensuring consistent communication and a strong connection between the platform and its users.
